Effective date: July 30, 2019
Last updated: November 4, 2020
Velocity respects your right to privacy. This Privacy Notice explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. This Privacy Notice only applies to personal information that we collect through our website at https://velocitycloud.com (“Website”).
The Velocity entities that adhere to the Privacy Shield Principles are:
In compliance with the Privacy Shield Principles, Velocity commits to resolve complaints about our collection or use of your personal information. EU individuals with inquiries or complaints regarding our Privacy Shield policy should first contact email@example.com.
Velocity has further committed to refer unresolved Privacy Shield complaints to JAMS, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please visit https://www.jamsadr.com/eu-us-privacy-shield for more information or to file a complaint. The services of JAMS are provided at no cost to you.
If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice.
We recommend that you read this Privacy Notice in full to ensure you are fully informed. However, if you only want to access a particular section of this Privacy Notice, then you can click on the relevant link below to jump to that section.
What does Velocity do?
Velocity is a managed cloud provider, headquartered in Charlotte, NC, USA, with offices throughout the world. Our cloud services may be marketed to you directly through our marketing automation platform.
For more information about Velocity, please see the “About Us” section of our Website at https://velocitycloud.com/about-us.
What personal information does Velocity collect and why?
The personal information that we may collect about you broadly falls into the following categories:
Certain parts of our Website may ask you to provide personal information voluntarily: for example, we may ask you to provide your contact details in order to register an account with us, to subscribe to marketing communications from us, and/or to submit inquiries to us. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.
When you visit our Website, we may collect certain information automatically from your device. In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.
Specifically, the information we collect automatically may include information like our IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information. We may also collect information about how your device has interacted with our Website, including the pages accessed and links clicked.
Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Website to our visitors.
Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading “Cookies and similar tracking technology” below.
From time to time, we may receive personal information about you from third-party sources (including our technology and event partners), but only where we have checked that these third-parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.
The types of information we collect from third parties include your name, company, software you run and geographic location and we use the information we receive from these third parties to communicate marketing messages to you as well as maintain and improve the accuracy of the records we hold about you.
In general, we will use the personal information we collect from you only for the purposes described in this Privacy Notice or for purposes that we explain to you at the time we collect your personal information. However, we may also use your personal information for other purposes that are not incompatible with the purposes we have disclosed to you (such as archiving purposes in the public interest, scientific or historical research purposes, or statistical purposes) if and where this is permitted by applicable data protection laws.
Who does Velocity share my personal information with?
We may disclose your personal information to the following categories of recipients:
to our group companies, third party service providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Website), or who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information. Velocity may share your personal information with third-party service providers that perform services on Velocity’s behalf. Velocity does not authorize these third parties to use or disclose the personal information except as necessary to perform services on Velocity’s behalf or to comply with legal requirements. Velocity maintains contracts with service providers restricting their access, use, and disclosure of Personal Data in compliance with the Privacy Shield Principles and requiring the providers to appropriately safeguard the privacy and security of your personal information. Velocity may be liable if these service providers fail to meet those obligations and Velocity is responsible for the event giving rise to the damage.
If Velocity is aware that a third party that receives your personal information subject to this Privacy Notice processes your personal information in a way that is inconsistent with the Privacy Shield Principles or is no longer capable of processing such personal information consistent with the Privacy Shield Principles, Velocity will take reasonable and appropriate steps to prevent or stop and remediate such processing.
Legal basis for processing personal information (European Economic Area (EEA) visitors only)
If you are a visitor from the EEA, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person (e.g., your executive team, functional or technical team).
If we ask you to provide personal information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to contact us” heading below.
Cookies and similar tracking technology
Cookies are small text files which a website may store on your computer or device when you visit that website. The cookie allows websites to recognize your browser the next time you visit the website. Web beacons and similar tools connect to web sites to signal that a particular web page has been read. We use the term “cookies” in this policy to describe all cookies, web beacons and other tools used to recognize your browser when you visit our website.
Certain cookies can contain personal information – for example, if you click to “remember me” when logging in, we will place a cookie in your browser that contains information that allows us to keep you logged in. Most cookies won’t collect information that identifies you and will instead collect more general information such as how users arrive at and use our websites, or a user’s general location.
What kinds of cookies does Velocity use?
Generally, our cookies perform one of four functions:
International data transfers
Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country.
Specifically, our Website servers are located in the US, and our group companies and third-party service providers and partners operate around the world. This means that when we collect your personal information, we may process it in any of these countries.
However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Notice. These include implementing the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies, which require all group companies to protect personal information they process from the EEA in accordance with European Union data protection law.
Our Standard Contractual Clauses can be provided on request. We have implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.
We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
In some instances, our use of your personal information may result in automated decisions being taken (including profiling) that legally affect you or similarly significantly affect you.
Automated decisions mean that a decision concerning you is made automatically on the basis of a computer determination (using software algorithms), without our human review. For example, we use automated decisions to send you certain marketing collateral. We have implemented measures to safeguard the rights and interests of individuals whose personal information is subject to automated decision-making, including our marketing, business development and sales team.
When we make an automated decision about you, you have the right to contest the decision, to express your point of view, and to require a human review of the decision. You can exercise this right by contact us using the contact details provided under the “How to contact us” heading below.
Your data protection rights
You have the following data protection rights:
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
Updates to this Privacy Notice
We may update this Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws.
You can see when this Privacy Notice was last updated by checking the “last updated” date displayed at the top of this Privacy Notice.
How to contact us
If you have any questions or concerns about our use of your personal information, please contact us at firstname.lastname@example.org.